Bender Equity

We Build Companies People Want To Own, Work For and Work With.

Our Story

From Family Business to Family Office

Born entrepreneurs, the Bender family has been building great companies for generations. What began with Jeffrey Bender’s entrepreneurial leap founding JJ Bender in 1980 was continued by Andrew Bender founding GSG Financial in 2003 and has since built a legacy of trust, innovation, and financial partnership across multiple industries. With each milestone, experience has compounded into vision. Today, Bender Equity is more than a family office — it’s a launchpad for leaders who are ready to build generational businesses. We invest with intention — and back people with purpose.

Expert guidance ensuring financial stability

what we do

Strategic Investments. Sustainable Growth.

At Bender Equity, we focus on discovering and investing in high-potential mid-market companies across key sectors. Through hands-on collaboration, we help leadership teams unlock growth, improve operations, and enhance long-term performance.

Accounting and audit

Accurate accounting and audit services ensuring compliance and financial clarity.

Planning and charting

Effective planning and charting for strategic, goal-oriented business success.

Strategy

Strategic planning and charting for clear, goal-driven business direction.

Consulting

Expert consulting solutions to drive growth, efficiency, and business transformation.

Our Approach

Thesis Driven, People Centric

We have a singular focus on building businesses that are thesis-driven and people-centric. We partner closely with exceptional leaders to unlock growth and build companies people are proud to own and work for.
We build de novo platforms or invest in growth stage companies and seek out experienced leaders and management teams that have had success for others, but now want to build something for themselves.
We partner with our leadership teams and provide them with access to our Capital, our People & Networks, and our Operational Playbook to drive successful outcomes.

We are guided by our 4 Core Values:

  • Always Learning
  • All In, All Together
  • Deep Ownership
  • Work – Life – Self
Our Partners

Our Trusted Network

Our strength lies in the quality of our partnerships. From early-stage innovators to established enterprises, Bender Equity works with exceptional businesses and trusted collaborators to create long-term value across industries.

Transforming Capital into Opportunity.

Investment Strategy Summary

Focused. Flexible.Forward-Looking.

Bender Equity invests in high-potential, mid-market companies across key sectors like healthcare, technology, and consumer goods. Our strategy emphasizes active partnerships, operational improvements, and long-term value creation through responsible, data-driven investment decisions and collaborative growth planning.
Bender Equity targets mid-market companies with strong fundamentals and clear growth potential. We focus on long-term value creation through active collaboration, operational enhancement, and sustainable business practices. Our strategy includes:

Buyouts & Growth Capital

in scalable businesses

Sector Focus:

Healthcare, Technology, Industrials, and Consumer Goods

Geographic Scope

North America, Europe, and selective Asian markets

Partner-Led Approach

We work closely with management to accelerate transformation

Collaborative Model

Close partnership with founders and leadership

Long-Term Value

Targeted investments, strategic growth, operational excellence, and lasting value creation.

Contact

We are partners, not just investors

We are always on the look out for proven industry leaders with common core values. Let’s explore how Bender Equity can support your vision and create lasting value together.