Our Story
From Family Business to Family Office
Born entrepreneurs, the Bender family has been building great companies for generations. What began with Jeffrey Bender’s entrepreneurial leap founding JJ Bender in 1980 was continued by Andrew Bender founding GSG Financial in 2003 and has since built a legacy of trust, innovation, and financial partnership across multiple industries. With each milestone, experience has compounded into vision. Today, Bender Equity is more than a family office — it’s a launchpad for leaders who are ready to build generational businesses. We invest with intention — and back people with purpose.








